About ETEL Premium
Etel Premium is a mobile technology brand committed to delivering reliable, modern smartphones that combine performance, quality, and affordability. Founded with a clear vision, we believe that innovation should be accessible to everyone—not limited by price or location.
At Etel Premium, we focus on creating devices that meet real user needs. Our smartphones are designed with practical features, stable performance, and durable hardware, making them ideal for everyday use. From optimized software to carefully selected components, every Etel Premium device is built to provide long-term value and a smooth user experience.
We work closely with trusted manufacturing partners and continuously improve our products through testing, user feedback, and market research. Our goal is not only to sell devices, but to build trust with our customers by offering dependable products and responsive support.
Operating in emerging and growing markets, Etel Premium aims to bridge the gap between technology and affordability. Whether it’s for communication, work, learning, or entertainment, our devices are designed to empower users and support modern digital lifestyles.
Our Mission
To make advanced mobile technology accessible to everyone by delivering high-quality, affordable smartphones that users can trust.
Our Vision
To become a leading mobile brand in emerging markets by focusing on innovation, reliability, and customer satisfaction.
Our Values
The principles that guide everything we do at ETEL Premium.
Innovation
Continuous improvement and smart design
Quality
Uncompromising attention to detail in every product we create.
Trust
Building lasting relationships with our customers through transparency and reliability.
Accessibility
Technology should be within everyone’s reach
Reliability
Devices built to last
Customer Focus
Real solutions for real users
Our Journey
AndroidCity
Our story began in 2016 under the name AndroidCity. During this period, we specialized in importing used and brand-new smartphones from the United States, gaining strong expertise in device quality, sourcing, and customer needs.
Strategic Partnership
In 2018, we entered a corporate partnership with Alqemah Telecom, strengthening our business structure and expanding our operational capabilities within Local Market.
Local Market Expansion
By 2019, we expanded our operations across the local market, increasing our distribution network and building long-term relationships with retailers and customers.
Establishment of Etel Premium
In 2023, building on years of experience, we officially established Etel Premium as a dedicated smartphone brand. This marked our transition from trading devices to creating our own products.
First Etel Premium Device
In 2024, we launched our first Etel Premium smartphone, representing the beginning of our product line and our commitment to quality, performance, and affordability.
Continuous Improvement
Today, Etel Premium continues to grow and evolve. We actively refine our devices, improve software and hardware quality, and listen closely to user feedback to deliver better products with every new iteration.